Private Atelier Fitting
One-on-one in Chattanooga, by appointment. The collection and Matt's full attention are reserved for you.
Reserve a time →Optical Atelier · Chattanooga
Independent frames from the world's most considered houses, fitted and finished personally by Matt Smith — in the atelier, on screen, or wherever you are.
The houses
An Exclusive Luxury Collection Like No Other! Hand crafted with the finest details in mind for those that truly enjoy the finer things in life, and all very limited availability of less than 200 produced and distributed globally.
Grab them before you miss out FOREVER!
The tint studio
Every tint is mixed and dipped by hand — gradients, colour washes and signature shades no catalogue offers. Bring a frame you love, or let Matt compose one around you.
Design a custom tint
Crafted in Japan using a specialized process to create incredible eyewear inspired by architecture and encasing each frame within a frame for a truly spectacular look.
By appointment only
Every pair is fitted by Matt personally. Choose the setting — the attention is the same.
One-on-one in Chattanooga, by appointment. The collection and Matt's full attention are reserved for you.
Reserve a time →Measured and styled over video from anywhere, with every frame adjusted to your face before it ships.
Book a virtual fitting →Matt brings the atelier to you — home, office or hotel. From a $1,000 minimum, plus travel.
Request concierge →One of the most sought after and prized collections worldwide! Known for signature looks of artists the world over, and undeniable presence through intricacy of design.
The man behind the name
It started with cars — mechanical hearts, flowing body lines, things built beautifully on purpose. Matt found the same balance of engineering and design in eyewear, and built an atelier around it: one optician, every client, start to finish.
Read our storyFollow my YouTube channel for the latest independent eyewear, fitting guidance, and tips every wearer should know.